The Insights series from frog design consists of a bi-annual print publication, related online content, and global events and conferences. Insights offers direct, in-the-field discoveries of consumers’ habits and aspirations, combined with deep, data-driven analyses of contemporary trends.

For Insights_China, frog deployed a combination of in-depth interviews, design research, and conducted a broad and original quantitative survey. I assisted on the project by creating layouts, infographics, and maps. Project conducted under the guidance of Art Director and Design Lead Megan Lynch.